What kind of template should you sell? Here are some ideas...

for designers Aug 05, 2021

The biggest piece of the puzzle… what to sell?


This decision makes the world of difference for easier sales down the road.


So I wanna make things a little bit easier and give you some ideas to get your own flowing.


But first off, lets talk just about about the decision making process of what to create. First choose your target audience, then find out from them what they need. (I offer help with this in my course Template Shop Takeoff)


These are the two questions you will want to ask yourself about your target audience:

  1. What will save your people TIME?
  2. What can you do for them that they can’t do themselves?
  3. What would bring them joy?

While you think about that, here are 30+ ideas of what kinds of templates you could sell:

General Ideas:

  1. Canva anything
  2. Planners
  3. Sign making templates
  4. Woodworking templates/plans
  5. Journals
  6. Calendars
  7. Invitations
  8. Wedding everything (invites, place settings, signs, engagement announcements ETC)
  9. Teachers - Worksheets for students
  10. Preschooler worksheets - lessons - activities 
  11. Instagram posts/icons/stories etc
  12. ornaments 
  13. Christmas anything
  14. template for sublimation mugs

Art/Crafts Ideas:

  1. Origami templates (show where to make folds)
  2. Paint by number sort of printable
  3. Sewing/quilting/macrame patterns
  4. crocheting/knitting/tatting/embroidery/cross stitch patterns 
  5. Craft patterns such as...
  6. string art
  7. basketweaving
  8. felting
  9. wire art
  10. punch needles
  11. book folding pattern
  12. Mandala coloring page 



  1. Your design process
  2. Your workflow on a platform like ClickUp and Asana
  3. Customer default emails templates 

Graphic Design:

  1. logos & branding
  2. packaging design (you could even create basic versions for other designers to use as starting points!)
  3. posters
  4. brochures
  5. canva templates
  6. tickets
  7. indesign
  8. illustrator templates
  9. business cards
  10. patterns/textures
  11. calendars
  12. procreate templates
  13. invitations
  14. newsletter template (for various types of situations: business, elementary schools, churches, nonprofits)
  15. email templates
  16. fonts
  17. color palette 


  1. photoshop settings
  2. presets


Web Designers:

  1. child themes
  2. single page templates
  3. sales page templates
  4. small website designs sections
  5. code for certain website capabilities



  1. email copy templates
  2. about page copy
  3. brochures
  4. social media captions
  5. ad copy templates


Let me know your ideas!! I always love bouncing ideas off with your guys!


If you haven't already watched my free masterclass on how to sell templates and make passive income you can sign up here. It is definitely a must see - I walk you through my three step process to getting sales with it so you can make $1000+ a month in PASSIVE profit!