The Psychology of Call To Action Buttons

design tips online psychology Mar 25, 2021
How to design your calls to action on your website

𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 𝗕𝗨𝗧𝗧𝗢𝗡𝗦 𝗮𝗿𝗲 𝗼𝗻 𝗽𝗼𝗶𝗻𝘁 >>>>>>>>


Cool tidbit of knowledge... warm colors are proven to convert. Even better if it has a 𝘀𝘁𝗿𝗼𝗻𝗴 contrast with the other colors on page. Make sure to keep a consistent color and style through site so it is always obvious what your buttons are!


Always have one CTA "above the fold" meaning people don't have to scroll down to see it. You can have them elsewhere on the page as well, but you never want people to have to search for your CTA!


Studies show that custom phrases have better conversions. So no "submit" buttons. I suggest finishing the phrase "I want to..." and put that on your button. Phrases can vary though depending on your ideal audience. 

To beef up your website strategy take a look at my courses, OR get one of my premade templates with all the online psychology built in!